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Capgemini Digital Optimization Consultant in Chicago, Illinois

Job Description

Capgemini is looking for a consultant to manage optimization/personalization engagements and help us grow those services within our Digital Marketing practice (strategy focused, non-technical role). The ideal candidate is both analytical and creative, having a fascination with how customers engage with websites, and the knowhow to improve those experiences.

The individual will need to have the ability to design and implement digital analytics, leverage the resulting data to understand customer behavior, and use those insights to inform the testing and personalization experiences that they manage. We are looking for a collaborative leader that can roll up their sleeves to both execute optimization campaigns and consult with clients on best practices.

Responsibilities

  • Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.

  • Produce compelling data visualizations that are easily understood by key executive stakeholders; provide actionable analysis on site experiences.

  • Lead multivariate testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results. Mature these programs to deeper levels of personalization.

  • Foster data driven and optimization focused cultures within client teams, driving thought leadership and helping organizations evolve their digital programs.

  • Build strong relationships, establishing clear lines of communication with clients, partners, and internal staff members.

Requirements

  • 3 to 5 years working directly with digital analytics tools like Adobe Analytics or Google Analytics.

  • Demonstratable experience leveraging testing tools like Kibo (Monetate), Adobe Target, Optimizely, etc.

  • Demonstrable experience in tag mgmt.; capable of adding new analytics and marketing tags through platforms like Tealium and Google Tag Manger.

  • Exceptional project management capability – from planning to delivery and continued growth.

  • Knowledge of ecommerce strategies and possesses a tactical digital acumen to help inform recommendations.

  • Ability to lead complex targeting and personalization strategies and can guide clients on end-to-end strategy.

  • Ability to effectively multi-task in a dynamic and deadline driven atmosphere.

  • Bachelor’s degree, preferably in Business, Marketing, or Computer Science.

  • Microsoft Office applications (i.e., Word, Advanced Excel)

  • Agency or consultancy experience preferred.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

  • Flexible work

  • Healthcare including dental, vision, mental health, and well-being programs

  • Financial well-being programs such as 401(k) and Employee Share Ownership Plan

  • Paid time off and paid holidays

  • Paid parental leave

  • Family building benefits like adoption assistance, surrogacy, and cryopreservation

  • Social well-being benefits like subsidized back-up child/elder care and tutoring

  • Mentoring, coaching and learning programs

  • Employee Resource Groups

  • Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Get The Future You Want | www.capgemini.com

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

Job: Programmer/Analyst

Organization: NA APPS LOC PRACTICE

Title: Digital Optimization Consultant

Location: IL-Chicago

Requisition ID: 076034

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